Nick Mallory is a Washington-born Oregon-raised Seattleite who started in Finance and along the way fell in love with Marketing. He’s worked in booming markets, changing industries, start-ups that are nothing more than an idea, small companies trying to scrap their way to the top, and companies that are already there trying to be nimble and cutting-edge. Through it all he learned one indelible truth – stories matter.
Over the past 15 years in the craft beer industry Nick has led fundamental change in how we build brands that resonate, how those brands connect to our consumers, and how engaged and connected teams can help drive the category. His passion is in taking the hard-won lessons learned in the beer trenches to companies both internal and external to craft. The importance of telling a compelling brand story. How a simple, interesting, and meaningful proposition can propel a brand to the next level, and how excitement can move mountains if deployed in the right direction.